Privacy Policy

Introduction

True Home Builders, Inc. (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with our website and services and any related products or services. It also outlines your rights and choices regarding your personal information. This Policy is intended for general business use. By using our website and services, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our services.

Types of Data Collected

We collect several types of information from and about users for various purposes as described below. The exact data collected will depend on your interactions with us, but it generally includes:

• Personal Identifiers: Information you provide to us, such as your name, contact details (email address, telephone number, postal address), and other identifiers.
• Customer Records & Account Information: Information you provide through inquiries, forms, or communications, including project details and contact information. We do not collect payment information through our website.
• Usage Data: Information collected automatically about your use of our services. This may include your IP address, browser type, device identifiers, pages or screens viewed, referring URLs, clicks and interactions, and timestamps of visits. We may also log device and network information such as operating system and browser version, as well as diagnostic data about how our services are performing.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect usage data and enhance your experience (see Cookies and Tracking section below for details).
• Communications: The content of your communications with us, such as emails, customer support inquiries, or messages submitted through forms (including Jotform).
• Third-Party Sources: We may receive information about you from other sources as permitted by law, including advertising partners (such as Facebook and Instagram) and analytics providers.

Please note: You can choose not to provide certain personal information. However, doing so may limit your ability to use some features of our website or services.

How Data Is Used

True Home Builders, Inc. uses your personal information for the following purposes:

• To Provide and Maintain Our Services: We process personal information to respond to inquiries, provide estimates, manage projects, and deliver services you request.
• To Improve and Personalize Your Experience: Personal data is used to understand and analyze user behavior in order to improve our website and services.
• Communication and Notifications: We use contact information to send administrative information and respond to your inquiries. Where permitted, we may send marketing communications.
• Advertising and Analytics: We may use data about you to provide relevant advertisements and marketing on our services and on other platforms (such as Facebook and Instagram). We also use analytics tools such as Google Analytics.
• Compliance and Legal Obligations: We process personal information as needed to comply with applicable laws and legal obligations.
• Security and Fraud Prevention: Information is used to maintain the security of our website and services and to prevent, detect, and investigate fraud.

Sharing and Disclosure of Information

We do not sell your personal information to third parties for their independent use. However, we may share your personal data with third parties in certain circumstances, as outlined below:

• Service Providers: We share personal information with third-party vendors and service providers that perform functions on our behalf. This includes providers for analytics (Google Analytics), advertising (Meta/Facebook and Instagram), form processing (Jotform), and project management (Buildertrend). These service providers are required to handle personal data only as necessary to provide their services and to maintain the confidentiality and security of your information.
• Legal Requirements and Protection: We may disclose personal information when necessary to comply with legal obligations or to protect our rights, safety, or property.
• Business Transfers: If we undergo a business transaction such as a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction.
• With Your Consent: We will share your personal information when you direct us to or give us consent to do so.
• De-Identified or Aggregated Data: We may share information that has been aggregated or anonymized so that it cannot reasonably be used to identify you.

Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

In general, we retain your data for the duration of your relationship with us and for a reasonable period thereafter. We may also retain certain information as required to comply with legal obligations, resolve disputes, enforce our agreements, or as necessary for security purposes.

When personal information is no longer necessary, we will securely delete or de-identify it.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to distinguish you from other users and to optimize your experience.

Types of Cookies We Use

• Essential Cookies
• Preference Cookies
• Analytics Cookies (e.g., Google Analytics)
• Advertising & Marketing Cookies (e.g., Facebook/Instagram)

Your Choices for Cookies

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

Third-Party Analytics and Tracking

We use third-party analytics tools (such as Google Analytics) and advertising platforms (such as Meta/Facebook and Instagram) that collect information about user interactions. These services help us understand usage patterns and improve our services. Their use of your data is governed by their own privacy policies.

User Rights and Choices

Depending on your jurisdiction and applicable privacy laws, you may have certain rights regarding your personal information, including the right to access, correct, delete, or restrict processing of your data, and to opt out of marketing communications.

You may also have the right to request that your personal information be provided in a structured, commonly used, and machine-readable format.

You can exercise these rights by contacting us using the information provided below. We will take steps to verify your identity before fulfilling your request and will respond within the timeframe required by law.

Data Security

We take the security of your personal information seriously. True Home Builders, Inc. has implemented administrative, technical, and physical safeguards designed to protect your personal data against unauthorized access, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure.

Governing Law

This Privacy Policy and any disputes related to it shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law principles.

Changes to the Policy

We may update this Privacy Policy from time to time. When we make changes, we will post the updated version on our website and update the “Last Updated” date. Your continued use of our services after any changes constitutes your acceptance of the updated Policy.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Business Name: True Home Builders, Inc.
• Email:[email protected]
• Mailing Address: 14 Hughes, Suite B204, Irvine, CA 92618
• Telephone:(949) 229-4399

We will respond to inquiries or requests as soon as reasonably possible, generally within 30 days.

California Privacy Rights (CCPA/CPRA)

This section applies to California residents and is designed to comply with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information about California consumers:

• Identifiers (name, email address, phone number, IP address)
• Customer Records (contact details and inquiry or project information)
• Commercial Information (services requested or considered)
• Internet or Other Electronic Network Activity (browsing history, interactions with our website, analytics data)
• Geolocation Data (approximate location derived from IP address)
• Inferences (preferences derived from interactions with our website)

Sources of Personal Information

We collect this information directly from you, automatically through your use of our website, and from third-party service providers such as analytics and advertising platforms.

Business or Commercial Purpose

We collect and use personal information for the purposes described in the “How Data Is Used” section above.

Disclosure of Personal Information

In the past 12 months, we have disclosed the above categories of personal information to service providers for business purposes, including analytics providers, advertising platforms, and operational tools.

Sale or Sharing of Personal Information

We do not sell personal information for monetary consideration. However, we may share identifiers and internet or network activity with third-party advertising partners for cross-context behavioral advertising, which may be considered “sharing” under California law.

Your California Privacy Rights

California residents have the following rights:

• Right to Know: You have the right to request that we disclose the personal information we collect, use, disclose, and share about you.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sharing of your personal information for cross-context behavioral advertising.
• Right to Limit Use of Sensitive Personal Information: We do not use or disclose sensitive personal information for purposes other than those permitted by law. If we do so in the future, you will have the right to limit such use.
• Right to Data Portability: You have the right to request that your personal information be provided in a structured, commonly used, and machine-readable format.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

Exercising Your Rights / Do Not Sell or Share

To exercise any of your rights, including the right to opt out of the sharing of your personal information, you may contact us at:

[email protected]

Please include “California Privacy Rights Request” or “Do Not Sell or Share My Personal Information” in the subject line. We will verify your identity before processing your request and respond within the timeframe required by law.